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Cracking the Discovery Code: Mastering One-Up Conversations to Close More Deals

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"Cracking the Discovery Code: Mastering One-Up Conversations to Close More Deals"

Discovery Isn’t Just a Step--It’s The Strategy.

If you think discovery is just another checkbox in the sales process, think again. It’s the engine that drives trust, reveals real buyer needs, and fast-tracks deals. And if you’re not mastering it, you’re leaving opportunities on the table.

Join bestselling author and creator of the One-Up Discovery™ methodology, Anthony Iannarino, alongside ZoomInfo sales pros Zak Jones and Charles Kirkman, for a deep dive into discovery that actually moves the needle.

What You’ll Walk Away With:

  • High-Gain Questioning Techniques: Spark deeper insights and shift conversations from surface-level to strategic.
  • The One-Up Discovery™ Approach: Establish authority and guide buyers toward smarter decisions.
  • Decoding Buyer Signals: Turn subtle cues into actionable insights that convert.
  • Frameworks That Work: Avoid premature pitching and keep deals on a fast track.
  • Mastering Buying Committees: Engage key decision-makers and uncover hidden influencers.
  • Upskilling Reps into Discovery Aces: Build teams that don’t just ask questions—they ask the right ones.

This isn’t about asking more questions. It’s about asking the right ones, knowing when to steer, when to pause, and how to turn every conversation into a clear next step.


Offered Free by: ZoomInfo
See All Resources from: ZoomInfo

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