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"Combining target list and white-space strategy for 'bottom of the funnel' marketing drives significant growth in total Rx"

Review this brief case study and see the results for yourself, then consider how this powerful new approach can help you meet your goals.

For marketing teams at life science companies, it has historically been standard practice to focus point-of-care marketing exclusively toward physicians with specific, targeted National Provider Identifier (NPI) numbers. This new study shows how one Pharma company effectively expanded target audience criteria in their electronic health record (EHR) marketing. Veradigm can supplement NPI-level targeting to
include physicians with patients who have specific ICD-10 codes in their charts, have previously prescribed the drug, or other criteria that strongly correlates with
likelihood to prescribe.

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