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"The Ultimate Workbook for Evaluating Your CX & Brand Research Programs"

This research program assessment is your biggest adaptation asset

Stay relevant, responsive, and resilient: It’s time to (re)evaluate your research program.

Nothing in business ever stands still – not your customers, markets, or company objectives. As these evolve, so should your CX and brand research programs…because a static approach is an outdated one.

This research program assessment gives you a step-by-step approach to evaluate and enhance your programs, from data collection and analysis to insights socialization and stakeholder engagement.

In the workbook, you’ll find:

• A clear framework for evaluating your program and aligning research with business and stakeholder priorities
• Practical considerations for gathering, interpreting, and acting on data
• Reflective prompts that spotlight gaps and spark real improvements
• Action planning exercises to take the guesswork out of “what’s next?”

Offered Free by: The DRG
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