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"How multifunctional personal care products benefit consumers and manufacturers"

How multifunctional personal care products benefit consumers and manufacturers

Explore how formulating multifunctional personal care products can help manufacturers meet consumer needs and stand out in a crowded market. 

Multifunctional personal care products offer multiple benefits in a single product, such as sunscreen with skincare ingredients and body wash for acne treatment.

This guide covers how multifunctional products help consumers create simplified routines, provides examples, and explains how manufacturers can effectively adopt and market this trend.

Core insights include: 

• 30% of UK consumers would try suncare with active skincare ingredients (Mintel)
• 76% of US consumers would try deodorant for multiple body parts (Unilever/Dove)
• 41% of Indian consumers would try suncare with anti-ageing benefits (Mintel)

Get the guide to discover how to differentiate your products to meet demand.

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