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"Loyalty Built on Trust: How Shell and Tooley Oil Drive Growth Together"

With loyalty built on trust and results backed by data, Tooley Oil’s story is a compelling example of how the right partnership can drive great business results, a world-class customer experience, and local community impact.

For Michael Tooley, success in the fuel business has always been about more than just offering quality fuels—it’s all about relationships.

His family-run company, Tooley Oil, has been a fixture in Northern California since 1978, evolving from its unbranded roots to a leading Shell-branded wholesaler operating multiple service stations across the state. At every turn, Shell has been more than a supplier—it’s been a trusted business partner.

“What’s kept us with Shell over the years isn’t just the brand, though that certainly plays a role,” Tooley said. “It’s the people. They show up with honesty and integrity, and they listen. That goes a long way in a business that’s always changing.”

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