Request Your Free Research Report Now:

"State of Marketing"

Salesforce surveyed 4,850 global marketing leaders to uncover key industry trends. The report highlights AI adoption as a top priority and challenge, with data unification critical for success. It explores budget allocation, personalization, and customer engagement strategies, showing how marketers adapt to evolving technologies and expectations.

Marketers face a challenge: AI adoption is both their top priority and biggest obstacle. With third-party cookies vanishing and customer expectations rising, building a strong data foundation is critical. Yet only 31% of marketers are fully satisfied with their ability to unify customer data sources.

This report surveyed 4,850 marketing leaders worldwide to reveal how top performers navigate this shift. Key findings include:

· How high performers use AI to personalize across more channels
· The move from third-party to first-party data to build trust
· Gaps in analytics hindering proof of marketing's revenue impact

Explore strategies that set top teams apart.

Offered Free by: Salesforce
See All Resources from: Salesforce