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"State of Marketing - 9th Edition Report"

Salesforce surveyed 4,850 marketers, finding AI adoption is their top priority and challenge. While 75% are using AI, only 32% fully integrate it. Just 31% are satisfied with unifying customer data, limiting personalization. High performers excel in AI and personalization. Explore key trends in the report.

Marketers face a paradox: AI is both their top priority and greatest challenge. While 75% are using AI to boost personalization and efficiency, only 32% have fully deployed it. This gap highlights struggles with data integration, customer trust, and cross-channel execution.

Research reveals strategies for building strong data foundations and maximizing AI’s potential while maintaining trust. Key findings include:

• High-performing teams achieve 2.5x better AI implementation rates
• First-party data rises as third-party cookie use drops from 75% to 61%
• Only 31% of marketers can unify customer data

Read the full research for strategies to transform marketing in the AI era.

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