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"The 2025 State of Fulfillment Report"

A data-backed snapshot of how brands are fulfilling orders, managing costs, and scaling smarter.

Fulfillment has never been more complex or more critical. In this report, we uncover what operations leaders across North America are seeing firsthand: rising fees, delayed receiving times, growing frustration with Amazon FBA, and limited visibility into returns. While nearly every brand sells on Amazon, fewer feel confident about the long-term sustainability of their current fulfillment setup. This report explores the metrics, models, mistakes shaping fulfillment in 2025, and what high-performing brands are doing differently to stay ahead.

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