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"Maximizing Customer Opt-Ins in 2025: Your Ultimate Consent Strategy"

Date: June 18
Time: 2pm ET / 11am PT

Growing your opted-in database is vital for driving marketing performance and future-proofing your strategy in today’s privacy-first environment. Successfully managing and unifying consent data across your martech stack allows you to deliver personalized, compliant brand experiences that fuel audience growth and business success. Join Arshdeep Sood, Principal Strategic Solutions Engineer and 2023 AdExchanger Top Women in Media & Ad Tech honoree, as she shares the consent strategies that are making a real impact in 2025.

Key insights include:

•  Omni-channel consent capture: De-friction the consent capture UX with just-in-time collection across all channels to deliver relevant and timely prompting.
•  First-party data identifiers: Know your audience by earning and maintaining deeper identifiers from customers to build rich, unified profiles.
•  Activating customer-360 profiles: Confidently and efficiently operationalize data secured by auditable evidence to deliver bespoke brand experiences for every customer at every touchpoint.

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