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"The B2B Marketer's Content Strategy Toolkit"

A framework for connecting content to campaigns and 6 templates for getting it done.

As a B2B marketer, you’re responsible for executing content campaigns that support your organization’s goals by engaging the right people, at the right time, with the right message.

Easier said than done.

Have you or your organization faced any of the following challenges?

• You often create new assets by starting with format instead of function.
• You have a lot of content but maybe not the right content.
• You create content without knowing who it’s for.
• You don’t place your content into the context of the buyer’s journey.
• You equate an asset’s performance with its effectiveness.
• You don’t plan derivative content from the get-go.

If you answered “yes” to any of the above, this toolkit will help!

Download this toolkit to get:

• A clear framework to develop, document and deploy successful content campaigns.
• Six proven templates for implementing this system.
• Practical strategies to leverage the assets you have and develop those you need.
• Scalable, repeatable tactics to manage your content program

Offered Free by: NetLine
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