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"3 Strategies for Creating Captivating and Trustworthy Content"

Be the Brand Buyers Turn To.

Your buyers have options, and they hold the power. The question is: How do you become their go-to resource for answers, insights, and solutions?

In this session, Emma Moorman, Director of Product Management at Informa Tech, will show you how to:

• Craft content that grabs your buyers’ attention and keeps it.
• Harness buyer-level insights to understand the voice of the customer.
• Elevate personalization to exceed expectations.
• Establish your brand as the trusted expert buyers instinctively seek out.

Watch now!

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