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"With federal privacy laws stuck, states push forward--what does this mean for advertisers?"

Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.

For advertisers, privacy is stuck in purgatory—at least on the federal side.

Lina Khan, an advocate for consumer privacy, is no longer leading the Federal Trade Commission. And even though some federal privacy legislation has made its way through Congress, legislators on the Hill have yet to pass any such bill.

What’s an advertiser to do? At Marketing Brew’s Tactical MarTech event last month, a trio of privacy advocates told us to continue looking at the states, where the patchwork quilt of privacy legislation continues to grow ever more complex in the absence of any significant movement on the federal side. Keep reading to find out what's to come.

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