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"The Email Personalization Handbook: Tips, Tools, and Examples"

This e-book explores advanced email personalization, using dynamic content, product feeds, and interactive elements like polls and countdown timers. It addresses data preparation challenges and shows how personalized emails boost engagement and conversion rates, creating tailored brand experiences.

The Email Personalization Handbook explores creating memorable brand experiences in a post-GenAI world. 

This guide covers:

• The shift to zero- and first-party data as third-party cookies phase out
• Steps for preparing and structuring your data
• Creative tactics like geolocation targeting
• Examples from brands like ASOS, Kate Spade, and Hunter

Read the e-book to transform your email marketing strategy.

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