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"The Video Marketing Landscape Report 2025"

Merging today’s creative trends with performance-driven strategies

With 2025 being marked by rapid technological advancements and shifting consumer behaviors, this report offers a comprehensive analysis of how video continues to shape brand storytelling, drive engagement, and deliver measurable business results. We aim to equip marketers, brands, and agencies with the latest strategy recommendations to navigate the evolving video marketing ecosystem.

While previous editions of this report have spotlighted significant shifts—most notably the explosive integration of AI in 2024—the 2025 edition takes a broader view. We explore the merging of creative trends with performance-driven strategies, offering a balanced perspective on how marketers can harness the power of video to meet both artistic and commercial goals. By examining survey data from over 300 professionals across industries, we delve into the real-world applications of video marketing, from budget allocations to platform preferences, while also revisiting the evolving role of AI in content creation and optimization.

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