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"imagino Explains... Build vs. Buy"

With the rise in capability and popularity of Database cloud providers such as Snowflake, Google Big Query, AWS Redshift and Microsoft Azure, going self-build on an enterprise data layer has never seemed more within reach.

The “build vs. buy” debate is not a new one. The fact that this argument has never been resolved does indicate that there isn’t a simple binary answer.

Download this whitepaper to get a comprehensive view on the pros and cons of building your marketing team’s data layer in house:

• Why it makes sense to consider building it yourself
• What’s so hard about building a CDP
• Other risks to consider like, cost, time to implementation and more

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