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"Card Launching 101"

How Top Fintechs, Banks, and Platforms Launch Successful Cards

Launching a card is such a core part of today’s financial services. Whether you’re an incumbent or a fintech, a card can likely play the role of a cornerstone product in your offering.
It’s where your customers build a habit interacting with your product and can be an important contributor to your revenue. With all the new technology platforms, banking-as-a-service providers (BaaS), and experienced program managers, there’s still a gap for firms and entrepreneurs to really understand what goes into launching and managing a card.

In collaboration with Galileo, Tearsheet Studios embarked on an ambitious project. We wanted to shine some major light on the card launching process, making it easier, smoother, and hopefully more successful.

Download this guide to learn more about​

• How to plan a new card product and design your value proposition, target audiences and card economics.
   
• The technology and business solutions partners bring  to the table. 
   
• The product development strategies and tools successful players have used to build top of wallet card products.

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