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"Investing in Relationships: How Personalized Rewards Help Build Consumer Trust and Brand Loyalty"

Cash-back offers and rewards encourage engagement and exploration. Nearly seven in 10 consumers would continue shopping with a merchant in the six months following a positive rewards experience, according to EMARKETER data.

In our new research report, explore the results of our recent survey of 1,140 US consumers. You’ll learn how personalized cash-back offers through banking channels can create powerful pathways to consumer loyalty and increased sales, why personalization is essential, and more.

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