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"The Patient Engagement Program Guidebook"

How to overcome the 5 biggest hurdles to success

Simply having a Patient Support Program is not enough  

With the rise of specialty and rare and orphan disease medicines, the risk of non-adherence and the demand for value from all stakeholders increase. It’s no surprise, therefore, that Patient Support Programs are becoming essential for patients to optimize outcomes and for pharmaceutical companies to experience the full value of their launch.  

However, it’s not enough to simply bolt on a one-size-fits-all support service around a new medicine; the bar is high, and the ambition is to deliver a truly differentiated patient engagement service with measurable results.  

In this handbook, we’ll go through all the stages of the development process, addressing the major hurdles in order to provide you with the practical advice you need to design your next world-class Patient Support Program.  

Offered Free by: Ashfield Healthcare LLC (Inizio Engage)
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