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"Broker's Guide to Hitting the Benefits Sweet Spot"

Help clients balance talent retention, recruitment, and cost control with smarter health benefits.

Today’s talent market is competitive—and employees have options. For your clients, attracting and retaining top talent means offering meaningful benefits that meet evolving needs while staying within budget. That’s where you, their trusted adviser, plays a critical role: helping clients find their “benefit sweet spot”—the point where talent recruitment, retention, and cost control meet.

This guide explores how employer-sponsored supplemental health benefits can deliver immediate value without disrupting existing primary health plans. You’ll learn why cutting health benefits can backfire, how flexible supplemental health insurance solutions support recruitment and retention goals, and why these benefits can be implemented any time of year.

Equip yourself with the knowledge and strategies to help clients strengthen compensation packages, enhance employee satisfaction, and stay competitive in a shifting workforce landscape—all while protecting the bottom line.

Download now to see how you can position your clients for success with the right benefits mix.

The Ultimate Health supplemental insurance policy is underwritten by SiriusPoint America Insurance Company and Transamerica Life Insurance Company. Insurance plans and coverages vary by state. Please contact us to confirm state availability.

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