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"Plan, Pitch, Repeat: How Major League Baseball is Transforming Fan Acquisition"

How do you prove acquisition marketing drives real business growth? For Major League Baseball (MLB), it starts with a deep bench of first-party data and a game plan that connects national insights to local activation. With its many revenue lines and high expectations, MLB continuously optimizes its channel mix and uses its data advantage to deliver all-star results--not just for itself, but for its teams and collaborators.

In this session, hear how MLB knocks it out of the park with Adobe to acquire fans and measure impact, as well as reach new audiences with collaborations through their network.

You’ll discover how to:

• Plan audience targeting and channel mix with AI-powered precision.
• Optimize campaigns with first-party, real-time insights to deliver impact in online and offline channels.
• Tap into MLB’s proprietary insights with secure data collaboration to reach national and local audiences.

Event speakers:

Will Edmondson

Vice President, Strategy and Insights, Major League Baseball

Lory Mishra

Principal, Product Marketing, Adobe

Offered Free by: Adobe Systems Incorporated
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