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"Getting Started with Inbound Marketing For Dummies"

Learn to build better and longer-lasting customer relationships through Inbound Marketing

Inbound marketing is about building trust and a relationship with your audience. It’s a customer-centric model that uses digital assets to engage, attract, and convert customers—enabling companies to maintain a relationship with customers long after the initial point of contact or the first sale.

Inbound marketing goes beyond creative campaigns and outstanding design to attract customers. It requires a much deeper look into the challenges your audience faces. Once you understand those challenges, you can give customers exactly what they need to succeed.

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