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"Smart Event Measurement: Moving Beyond Spend Analysis and Satisfaction Metrics"

Are you ready to make your events smarter?

Business events should deliver a positive, memorable experience, accomplish business objectives and improve relationships with participants. 

When events are part of a broader marketing and sales
strategy, rather than a short-term objective, measuring
improved relationship strength provides a powerful and easy way to monetize predictors of future business outcomes including: sales, loyalty, satisfaction and advocacy.

This paper will provide you with ways to go beyond smile surveys and measure true event impact.  

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