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"The Ultimate Guide to Product Photography"

Customers listed product photography as the single most important thing when making a purchase decision.

Investing in high-quality product photography is the best thing you can do for your ecommerce store’s conversion rate. According to a 2018 study, product images had the largest impact on digital purchase decisions, with 83% of respondents saying that product images and photos were ‘very’ or ‘extremely’ influential in their decision process. Product photos were ranked as more important than product descriptions/detailed specs, reviews and star ratings, and video. What this boils down to is that product photography is the most important thing to customers deciding to make a purchase - people like to see what they’re buying.

In this guide you will learn:

• What equipment you will need
• Lighting and composition
• Editing and writing captions

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