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"The Ultimate Guide to Compliant Tracking: Google Analytics 4"

Privacy-Centric Data Collection with GA4

In this comprehensive guide, we’ll take a look at Google Analytics 4, the most widely-adopted web analytics tool across the globe, and the privacy requirements to keep in mind when using the platform. As we have previously outlined, we can think about privacy requirements through a simplified lens by breaking it down into four sections.

• Privacy by design
• Transparency and disclosure
• User consent and opt-out
• User access and deletion

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