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"Nielsen 2025 Annual Marketing Report"

From chaos to clarity: Unlocking the power of data-driven marketing

If you’re planning for 2026, you’ve probably felt it: more places to advertise, more pressure to be efficient, and more questions about what’s actually driving results.

That’s why we’re sharing Nielsen’s 2025 Annual Marketing Report. It brings together what marketers learned and changed in 2025—so you can apply those lessons to the decisions you’re making for 2026 (especially as streaming and CTV keep growing).

If you skim one thing this week, start with the sections on streaming/CTV, spend efficiency, and measurement—they’re especially useful for early-year planning.

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