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"Marketing Attribution for 2023"

Digital Marketing has come a long way. Gone are the days of single large scale efforts, and here are the days of continuous nurturing and idea driving across multiple channels. In an ideal world, you would be able to directly track which channels your customers visited and exactly when and where they converted. What many marketers don’t realize is that this actually does exist in today’s Digital Marketing world.

If you spend time and money on Digital Marketing, it is likely that you are adamant about measuring the results of your efforts. The way you measure your results will define how you optimize your campaigns and will be absolutely key to the success of your business. However, modern marketers face one major challenge regarding how they are measuring user engagement and ROAS. It is the way they look at their data.

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