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"Manufacturer Direct Selling Survey Executive Summary"

The direct-selling movement is accelerating for B2B brands in the wake of COVID-19

A growing number of B2B end-users want to buy direct from the factory. This is triggering a shift in go-to-market strategies. We surveyed more than 600 manufacturers to gain insight into the evolving landscape.

This executive summary and findings report reveals:

• Why manufacturers decide to sell direct
• Future plans to invest in direct selling channels
• Anticipated distributor reactions
• The role of marketplaces like Amazon

Available On-Demand: Manufacturers, Meet Your New Customer

Watch James Dorn and J Schneider talk through the issues raised by this report, including how to avoid jeopardizing existing distribution channels.

Offered Free by: Dorn Group
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