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"Inside Consumer Holiday Shopping Behavior"

Learn how shoppers are going beyond low prices, seeking broader value through quality, convenience, and meaningful experiences, in this Trendline.

The 2025 holiday season is marked by consumers making financial trade-offs—cutting essentials to afford gifts while increasingly relying on credit and price comparisons to navigate their spending. Shoppers are seeking more than just low prices, demanding broader value through quality, convenience, and meaningful experiences.

included in this trendline

• Consumers to cut back on essentials to cover holiday purchases
• Over half of holiday shoppers plan to use AI to compare prices, search for products
• Consumers want more value — beyond low prices

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