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"How we launched a brand campaign in record time (with Loom)"

When Atlassian acquired Loom in 2023, one clear goal was to increase the adoption of video messaging solutions among the Atlassian customer base.

We know that Loom solves a critical problem for the modern workforce: meeting overload and ineffectiveness. We also know that there are teams currently finding value with Jira, Confluence, and other Atlassian apps that have not yet tried async video messaging or Loom.

So we built a marketing brief to increase awareness and consideration of Loom.

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