In this playbook, learn how brands can use verified, permissioned attributes about a customer to build lasting relationships.
Loyalty isn’t built on points and perks — it’s built on relationships. And growing long-term relationships starts with truly knowing your customers. But brands relying solely on transaction history or inferred behavior are missing critical insights. That’s why verified identity is becoming the new currency of loyalty marketing.
Knowing what a customer bought doesn’t tell a brand much about who that customer is, or what would motivate them to buy again. However, when brands know verified, permissioned attributes about a customer — like their age, occupation, military status or student affiliation — they can build lasting relationships that drive revenue and retention. Download this playbook now to learn how you can:
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