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"Decoding your challenges"

February 4 was a very exciting -- and educational -- day for the PR industry. Why? Two staples of the PRWeek calendar took place that day in New York City -- PRDecoded and the PRWeek Healthcare Conference.

The theme for this year’s PRDecoded event — Comms at a Crossroads. Truth be told, that sentiment captures so much of what was discussed during the Healthcare Conference, too.

Regardless of the specific sector(s) one might work in, PR pros are truly at an inflection point right now. Their counsel is being consistently sought at the highest levels of the business world — a goal they have pursued for a long time. With that influence, though, expectations on what they deliver have risen in kind. In addition, more eyes are watching comms than ever before.

Lots of challenges — some familiar, others new. Lots of opportunities, as well. Both of the day’s events were devoted to offering inspiration and tactical counsel on how communicators can excel during these unprecedented times.

We are confident you will find this microsite to be quite interactive, informative and fun to navigate. It will give you the opportunity to take in lots of the wonderful content from the day. As part of this package, we will also be sharing video clips from myriad sessions to give you a true taste of the vast wisdom our speakers imparted on those in attendance and — courtesy of the microsite — you.

The powerful content you will read and hear includes:

• Few places better capture the mercurial nature of comms than the White House. Ben LaBolt, comms director of the Biden Administration, brings this to life during the opening keynote.
• The unique role comms must play to build trust in a divided and polarized world.
• The ever-increasing and necessary attention placed on spokesperson safety.
• How purpose will help us move beyond the current “age of rage” to an era of sustainable prosperity.
• Ensuring the fight for disability inclusion continues.
• Proving that brand comms REALLY is worth it.
• A deep dive into how AI is making healthcare more human.
• Direct talk about comms’ responsibility to ensuring healthy equity and bridging the ongoing DEI gap.

Two great events in one day. This microsite captures all of it. We are pleased to share with you. Enjoy.

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