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"Contextual Customer Identity Management"

Connecting fragmented customer identities and delivering accurate, comprehensive customer data to your business is more challenging than ever, thanks to the growing complexity of customer touchpoints and constantly evolving technology stacks.

Contextual Customer Identity Management, as implemented by Amperity, overcomes the limitations of traditional "golden records" by using advanced AI capabilities to standardize data and resolve identities in customer data faster and without losing important context. This results in a holistic customer profile that is flexible, and is facilitated by a keychain-style mapping, which lets multiple identifiers coexist and acts as a "key" on the keychain that can be used to activate the complete profile.

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