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"Connecting Attribution and Media Strategy: A Meeting of the Minds"

Guide to Marketing Attribution and Media Strategy

Data-Driven Optimization: A Guide to Attribution and Media Strategy, co-created by Conversion Logic and Rise Interactive, offers comprehensive insight on all things attribution. Covering both technology and agency-side implementation, this ebook includes:

• 3 steps to attribution readiness
• How to successfully kick off and run an attribution program
• The difference between MMM and attribution, and which one is right for your business
• The role of attribution in media strategy and optimization
• How to realize 30-50% gains and see ROI in the first 90 days of your attribution initiative

Offered Free by: Conversion Logic
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