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"Behavioral Science for Healthcare Marketers"

A tool kit of pharma case studies and advice for healthcare brands in making behavioral science a foundational part of a marketing strategy

Behavioral health tactics used by pharmaceutical marketers have come a long way in recent years, Medical Marketing & Media's Kevin McCaffrey finds. Read these four case studies of the novel approaches used by pharmaceutical brands to change behavior.

1. Using Gamification to Reinforce Healthy Behaviors
2. Combating "Automatic Thoughts" to Create Long-Term Habits
3. Creating Empathy and Understanding through VR and AR
4. Developing Problem-Solving Skills to Drive Adherence
    

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