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"B2B Marketing Makes Room for Brand in Budgets and Strategies"

More than half of B2B marketers agree that brand is a critical long-term play--but they struggle to quantify its impact, according to a new EMARKETER survey.

Download our new research report to explore how B2B marketers are navigating the tension between short-term lead generation demands and the long-term value of brand investment.

You’ll discover:

•  How B2B marketers are allocating budgets
•  What’s driving decision making
•  Why measurement is the biggest barrier to branding success

Offered Free by: EMARKETER and StackAdapt
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