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"5 Challenges blocking marketing impact, and how to solve them"

In today’s fast-paced environment, marketing teams face barriers like siloed execution, inefficient processes, and limited visibility. Disconnected tools and manual workflows hinder quick adaptation, alignment on priorities, and demonstrating value to the business.

Atlassian’s modern work management unifies work into a single platform, offering marketing teams real-time visibility, standardized processes, and outcome-focused reports. Customizable dashboards and AI automation help teams break silos, adapt quickly, and align campaigns with strategic goals.

The result is a marketing organization that moves faster, delivers with greater consistency, and proves its impact with confidence, earning trust and influence across the business.

Key takeaways:

• Operational excellence is a growth lever - scale execution with the same rigor as strategy.
• Org-wide visibility and alignment are essential to moving fast, staying agile, and delivering results.
• To earn influence and investment, marketing must prove its impact on the business.

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