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"2025 Broker ICHRA Survey Report"

What do brokers really think about ICHRA five years in? This report reveals how the model is evolving, what’s driving adoption, and what brokers need to succeed as demand grows.

With traditional group plan costs continuing to rise, 93% of brokers agree that ICHRA adoption will increase over the next five years. This 2025 survey of 100+ benefits advisors explores what’s driving that growth—from client sentiment to platform expectations—and where the biggest opportunities lie.

Inside the report: 

• Who’s using ICHRA today
• Why adoption is accelerating
• Top client hesitations (and how to address them)
• Insights from brokers not yet selling ICHRA
• The market potential for brokers in 2025 and beyond

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