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"ABM Beyond the Buzz: Real Tactics That Deliver Results"

Account Based Marketing (ABM) is everywhere, but most marketers are still stuck in disconnected plays and generic execution.

For this session of the Pipeline x Playbook series, we’re cutting the fluff and showing you how teams are generating more revenue from their ABM motion.

Jarod Luedecker, Account-Based Marketing Manager, from ZoomInfo, is breaking down what it takes to run effective ABM strategies. From orchestration to targeting to performance tracking, he’s covering every step that separates top-performing teams from the rest.

If your ABM strategy still feels more like a buzzword than a business driver, this one’s for you. You’ll leave with practical ways to build, scale, and measure a proper ABM program.

What You'll Learn:

• Key ABM hacks you’re probably not using
• Strategies to target and prioritize accounts using firmographics, intent, and real engagement signals
• Ways to track performance with metrics that go beyond clicks and MQLs

Offered Free by: ZoomInfo
See All Resources from: ZoomInfo