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"The CMO's Guide to Smarter ABM"

Marketing leaders are charged with executing sophisticated strategies that drive provable ROI at scale - all with fewer resources, tighter budgets, and rising complexity in buyer behavior.

Add in fragmented tech stacks and static account-based marketing (ABM) platforms that only exacerbate sales and marketing misalignment, and the situation becomes even more complicated.

How can CMOs win? Those who adopt a data-first, intelligence-driven, and AI-powered approach to ABM will come out ahead.

This guide outlines a smarter way forward: building a unified, AI-powered ABM solution grounded in real-time signals and the industry’s most complete data foundation.

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