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"Addicted to Dysfunction: The Marketing Platform Codependency Cycle"

Ditch the Dysfunction. Modern Marketing Demands More Than Legacy Tools.

Marketing organizations have become trapped in a codependent cycle with inflexible technology stacks that hinder customer-centric growth. Christian Monberg, CTO and Head of Products at Zeta Global explains why CMOs often struggle with fragmented data, rigid platforms, and bolt-on AI tools that fail to meet modern marketing demands. Success requires shifting focus from centralized data to real-time connectivity, and from vendors to adaptable, outcome-driven partners.

Learn why:

• CMOs face underinvestment in marketing tech and overinvestment in misaligned data systems.
• Rigid platforms and disconnected tools prevent cohesive customer experiences.
• AI adoption requires cultural change, not just new tools.
• Real-time, modular, standards-based solutions are key to agility.
• Success depends on strategic partners, not just software vendors.

Offered Free by: Zeta Global
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