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"The Hybrid Power of Print: Blending Direct Mail With Digital"

Find out how blending direct mail with digital can help you expand reach and improve engagement more than either channel alone.

For years, brands have relied on digital marketing to refine their audience targeting, but many have overlooked how advanced direct mail has become. Today, it’s powered by real-time data, automated segmentation, and hyperlocal insights. The result is a marketing channel that is tangible, measurable, and deeply personalized.

This playbook explores how brands are using data to make direct mail smarter and more effective. From frequency strategies to geographic segmentation and seasonality, these approaches ensure mailers reach the right people with the right message at the right time. Read on now to learn how you can blend direct mail with digital to:

• Improve engagement
• Create seamless, high-impact customer journeys
• Power your marketing strategy with real-time data

Offered Free by: Marketing Dive's studioID and Valpak
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