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"The Stakeholder Engagement Playbook"

How to Get More Buy-In on Your Customer and Brand Insights Initiatives

“We shared the insights… and nothing happened.”

Valuable insights too often get lost in inboxes, forgotten in slide decks, or dismissed by decision-makers, not because the study wasn’t strong, but because it lacked the stakeholder engagement needed to turn findings into action.

Whether you’re facing low buy-in, conflicting priorities, or insights that never seem to stick, this playbook is your guide to doing things differently.

In the playbook, you’ll get:

• A walk-through of common stakeholder engagement challenges and exactly how to approach them.
• Tips to keep data objective, maximize engagement, and build a culture where insights drive collaboration and change.
• Guidance on connecting your study goals to business KPIs, so insights deliver measurable impact and protect your investment.

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