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"State of Commerce 2025"

Retail is evolving fast, shaped by economic shifts, changing consumer expectations, and new policy challenges.

Our latest State of Commerce 2025 report unpacks what’s driving the industry forward—and what’s holding it back.

This year, retailers are watching key trends like:

• The rise of the value-driven consumer
• Why customer lifetime value matters more than ever
• The real future of personalization
• The growing importance of loyalty programs—and who else is paying attention

Download the report now to explore what’s next for ecommerce and how to turn challenges into opportunities.

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