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"The Small Business Marketer's Guide to Understanding Your Customer"

Small businesses need unified customer data to deliver personalized experiences. This guide explores five use cases where AI tools help build data foundations, understand engagement, automate campaigns, personalize interactions, and optimize performance. Learn strategies to compete with limited resources.

Small businesses face pressure to deliver personalized experiences across channels with limited resources. Without unified data and integrated platforms, teams struggle to create consistent interactions that meet customer expectations.

This guide outlines five strategic use cases to help small business marketers tackle these challenges using integrated marketing technology and AI. Insights include:

• Building a unified data foundation across teams
• Using AI tools to automate campaigns and segmentation
• Designing personalized multichannel journeys connecting digital and human touchpoints

Read the blog for actionable strategies to transform your customer marketing approach.

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