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"R/GA Live: Navigating the New Era of Intelligent Commerce"

How to lead within today’s changing consumer shopping journey

Consumer shopping habits are evolving at a pace that requires brands to act fast and continuously adapt. Platforms that once shaped discovery are being replaced by personal AI agents that don’t just help consumers shop—they shop for them.

In this new era of intelligent commerce, simply being findable isn’t enough. Brand product content, pricing data, and values need to be structured, machine-readable, and ready to surface in AI-led conversations. But how?

Enjoy this panel discussion from creative innovation company R/GA, Fast Company, and speakers from L’Oréal, Pinterest, and Shopify as they explore the impact of agentic commerce—and what brands can do to lead within today’s consumer shopping journey.

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