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"CMI Media Group achieves 2x LinkedIn Campaign Engagement with PulsePoint Omnichannel Audiences"

Read the full case study to learn more about Omnichannel Audiences and how this approach helped CMI Media Group scale its LinkedIn campaign for improved results.

CMI Media Group was working with a leading pharmaceutical brand to drive awareness of its type 2 diabetes treatment among high-value healthcare professionals (HCPs) specializing in blood sugar management. The agency sought to reach an engaged audience of HCPs on LinkedIn, enhancing the platform’s built-in tools using PulsePoint’s Omnichannel Audiences™, a precise targeting approach built on clinical and behavioral data.

By combining PulsePoint’s near real-time physician-level data with LinkedIn’s rich professional data, CMI Media Group was able to activate these high-value audiences, reaching the right HCPs at exactly the right moment. After incorporating Omnichannel Audiences, CMI Media Group doubled impressions and decreased CPC by 31.7%.

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