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"Inside Drugmakers' Market Strategies"

As patent protection for multibillion-dollar medications approaches expiration, this Trendline explores how major pharmaceutical companies are strategically repositioning themselves through key industry developments.

Inside the market strategies of today’s drugmakers

Patent protection will run out later this decade for many multibillion-dollar medicines and will force their large pharmaceutical makers to find new products and markets. Explore some of the most important trends shaping the largest drugmakers’ market strategies in this Trendline.

Included in this trendline:

• Congress should reconsider breaking up PBMs, experts say
• Novo partners with telehealth companies in move to expand Wegovy market
• Novo abruptly ends obesity drug deal with Hims

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