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"The 2025 State of B2B Content Consumption: Inspecting B2B Marketing with Andy Crestodina, Mark Schaefer, and Zontee Hou"

Join Andy Crestodina, Mark Schaefer, and Zontee Hou, alongside NetLine's Jon Steiert, to explore what today’s content consumption patterns mean for marketers for the rest of 2025 and beyond.

B2B buyers are engaging with more content, but taking longer to act. What’s driving the delay, and how can marketers close the gap between interest and intent?

In this on-demand session, join Andy Crestodina, Mark Schaefer, and Zontee Hou, alongside NetLine's Jon Steiert, to explore what today’s content consumption patterns mean for marketers for the rest of 2025 and beyond.

Together, they inspect marketing through three timely lenses:

1. The Consumption Gap: Buyers are taking 39 hours to engage; so how can you respond faster and with more relevance?
2. Format vs. Intent: Learn why Playbooks and White Papers outperform eBooks when purchase intent is high.
3. AI & Humanity: Explore how to balance automation with human connection (and where AI adds value vs. erodes trust).

Key insights include:

• Mark Schaefer on why community and connection are your last true advantages in the AI age
• Zontee Hou on how real audience insights must shape your content—not trends or assumptions
• Andy Crestodina on why aligning format to funnel stage is critical to timing and performance

You’ll leave with clear strategies for shrinking the gap between buyer behavior and pipeline momentum while making your marketing more human, data-driven, and differentiated.

Watch now to better align with your buyers before they scroll past.

Offered Free by: NetLine
See All Resources from: NetLine