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"The State of Independent vs. Network Agencies"

Identifying ways to approach marketing and foster culture in today’s evolving landscape

The healthcare marketing industry is in a state of transition, and not only because of the acceleration of AI. MM+M’s latest eBook, “The State of Independent vs. Network Agencies,” spotlights the implications — as well as opportunities — facing medical marketing agencies amid the wave of widespread industry consolidation. 

Recent mergers between agencies, and between holding companies, have strengthened the hold of a handful of companies over the industry and are disrupting the way that agencies of all sizes work, interact and create. Meanwhile, independent agencies are making significant inroads in innovating within the healthcare space and fostering meaningful connections among brands and consumers.

Some of topics of this eBook include: 

• The “edge” independent agencies might have over their larger counterparts in attracting talent by carving out unique identities and prioritizing culture, people and creativity that appeals to employees seeking more connection and authenticity in their work.
• How the imminent Omnicom-IPG merger is reshaping pharma marketing through scale — expanding creative capacities and buying capabilities. 
• How leadership changes at holding company WPP present immediate opportunities to ramp up tech-forward, data-driven offerings. 
• And much more.

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