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"Magnesium microcapsules solve flowability and taste challenges in trending supplements -- white paper"

This application guide from Lubrizol explores trends in the magnesium supplementation market, common formulation challenges in on-trend supplement manufacturing, and the proven technical excellence and consumer satisfaction achieved by their Magshape™ magnesium microcapsules. Read the guide to discover how Lubrizol can help create differentiated magnesium products favored by consumers.

In the last five years, increasing awareness of magnesium’s wide-ranging benefits has triggered a sharp growth in the magnesium supplement market as consumers look for easy, convenient ways to increase magnesium intake. To stand out in this rapidly growing marketplace while aligning with consumer demands, formulators must pair science-backed, bioavailable ingredients with a sensory-appealing delivery platform.

Magshape™ microcapsules are a highly concentrated source of magnesium that is micronized and microencapsulated. This ingredient has excellent flow properties compared to magnesium oxide and other magnesium salts. Studies have also shown that it performs better in terms of taste while maintaining magnesium concentration and flowability, making it an ideal magnesium candidate for incorporation into a wide range of products.

Read the application guide to learn more about how Lubrizol’s ready-to-go Magshape magnesium microcapsules can help brands create easy-to-consume, great-tasting supplements preferred by consumers.

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